Myths creativity 1. Eureka myth. New ideas sometimes seem to appear as a flash of insight. 2. Breed myth. Many people believe creative ability is a trait inherent in one’s heritage or genes. 3. Originality myth. There's a long-standing myth about intellectual property -- the idea that a creative idea is proprietary to the person who thought of it. 4. Expert myth. Many companies rely on a technical expert or team of experts to generate a stream of creative ideas. 5. Incentive myth. The expert myth often leads to another myth, which argues that bigger incentives, monetary or otherwise, will increase motivation and hence increase innovation productivity. Incentives can help, but often they do more harm than good, as people learn to game the system. 6. Lone Creator myth. This reflects our tendency to rewrite history to attribute breakthrough inventions and striking creative works to a sole person, ignoring supportive work and collaborative preliminary efforts. 7. Brainstorming myth. Many consultants today preach the concept of brainstorming, or spontaneous group discussions to explore every possible approach. 8. Cohesive myth. Believers in this myth want everyone to get along and work happily together to foster innovations. 9. Constraints myth. Another popular notion is that constraints hinder our creativity and the most innovative results come from people who have "unlimited" resources. 10. Mousetrap myth. Others falsely believe that once we have a new idea, the work is done. 

Barriers to creativity: fears, uncertainty, doubt

Lateral thinking: the solving of problems by an indirect and creative approach, typically through viewing the problem in a new and unusual light.

Design thinking: Steps: 1. Define the problem in a precise way 2. Warm-up 3. Generation of ideas 4. Selection of ideas 5. Bringing the ideas to the practice 6. Test the ideas 7. Learn from errors and correct them, if necessary.

Six thinking hats: BLUE: organizing and deciding on the development of the session. RED: obtaining opinions and reactions to the problem. YELLOW-> GREEN: to generate ideas ,WHITE: develop the information . BLACK: develop criticism to the set of ideas . BLUE: summarizing and