PART OF THE UNIVERSAL CREATIVE PROCESSIdentify a goal
Gather input and insight
Clarify challenges
Generate ideas
Prototype and strengthen
Plan of action
Implement and valuate
COMPOSITION
Golden ratio: Fibonacci nummber by Leonardo de Pisa
One of the most important elements is the main object, this must be located at some point of the photograph, for this we determine our framing and how we are going to take our photograph.
It is essential to include the most important elements in our photography and in the composition you will see the ordered result of those elements
COMPOSITION RULES
PATTERNS: When something repetitive that we see atracttive, satissifying
SYMETRY:Croping to have a same amount of things
ASYSMETRY: croping to have different amounts of things on the sides cropped
THE RULE OF THREE: Works with everyting that is visual dividing our canvas in 3parts 2 times, looking at the intersection points there are the most important things 1:2 2:1.
HORIZON:A background parted in three were in each part there is something .
GROUOP PF THREE: our bran finds attractive when 3 objects/parts placed together who are the same or similiar.
LEAKAGE POINT: the lines that are diagnal or gavy and they reach a point, guiding our eye to that important POINT
LAYOUT Y COMPOSITION
(THINK LIKE A DESIGNER)
1.PROXIMITY: make a space between info *^white space-negative space; spaces between content
AGLIGEMENT:Important to be consient inside grides, rules, etc having a symetry to have organitation.
CONTRAST: *CALL THE READERS ATTENTION*
color- hierachy- visual technique that
size- guides the reader on the ost important.
shape
font intex
REPETITION: reinfrocing your desing to be best understood and be consistent for them to know would be next.
LOGO: the base of marketing the picture of your company/work
color, inspiration, topography, logo variations/alteration
TYPE OF LOGOS
LOGOTYPE: TIPOGRAPHY- created, identify for its text (cocacola)
ISOTYPE: Only symbol or drawing of the brand (APPLE(
IMAGETYPE: Combines the symbol or drawing with the text (SPOTIFY)
ISOLOGO: Merge between the symbol or drawing with the text, they can not be divided (starbucks coffe)