ROLE OF THE E MODERN CN PR (based on the human aspect)
The PR is responsible for administ msjes different to different publics in order to be viewed positively and consistently building trust, credibility, understanding.
create an enabling environment and confidence within the org. transmit the ID has the org qe through proper adm different msjes delivered to the media.
FUNCTIONS OF PR
F. Information: + appropriate channels established to facilitate the process of exchange of info and experiences.
F. Persuasive: Knowing determ public on aspects of organizational relevance.
F. Integrative: to understand the internal and external op. rr establish standing with the public and propose relevant measures for the management of rr.
F. Prosocial: SHARE prosocial campaigns both socially and culturally.
F. Researcher: make decisions right in the design of strategies. monitor, review, correct and complete action programs.
CSR
The E and not only generate employment and bring to the q riqezas but community development.
The OP has started not only expect but demand q qa the E bunenos behave as citizens.
To the E is no longer just an ethical condition but an imperative for the success of their businesses.
CSR: the business vision incorporates q x respect ethical values, people, communities and the environment.
CSR is seen x the stances be leaders and a broad policies, practices and integrated programs through the business operation process q supports the decision making process estimated x the adm.
BENEFITS TO THE E
Improved financial performance
The q-E makes public its commitment to honor their code of ethics., The E with a defined corporate commitment., The E with a solid track record in the environmental area.
Reduce operating costs
-in the area of HR, program balance between personal life and work reduce absenteeism and increase employee retention.
E-enable save money through increased productivity and reduced costs of hiring and training.
-the brand image and reputation are among the strengths & assessed.
-a good reputation and a strong commitment to consumers can build loyalty and trust.
PR AND THE MEDIA
Goal: mutual trust between the E and MDC
a) - encourage reporting but without losing sight of business interests. - + Highlight important aspects of the story.
b) - via the unique communication and always open to journalists. - the journalist should have the impression of q do everything in our power, so we became a source of info and we considered allies and turn to us again.
c) - agile and effective collaboration. time is a key factor for them. - q simplifiqe quick response work.
d) - truth, not to false info. - transparency, transparent and cooperative attitude. - provide accurate and truthful info. - q give the impression of not hiding anything. only way to be credible.
PRESS LIST
- Select, classify and connect journalists and mdc + indicated. - Have updated the LDP - continuous monitoring of changes in work of journalists, and the birth or disappearance of new media. - Classify your character information means x, x its fields, and so on.
LDP INFORMATION
1nombre the 3telefono full 2direccion half, fax, web pag sections 4persona contact and q belongs 5fecha last update.
PRESS RELEASE
- Write only one side of paper, creating folios marked with logo E., write double-spaced, good margins, not underline anything, you encabezarce with a title at the end include phone, email and ask people for + info.
PRESS CONFERENCE
1 - selection of media and journalists convened.
2 - elavoracion of press kit in a folder.
3 - set date and time. not Monday. between 12:30 and 13:30. aperitif at the end.
4 - Writing and sending invitation. 4 or 5 days in advance. % indicate clear reason for the conference.
5 - call guests to confirm attendance.
6 - hold in place.
7 - seek assistance from top level management of the E and qe are more credible and have greater knowledge of E.
8 - control assistance. Objective: send info to the q did not attend.